Synergi Collaborative Centre

The Synergi Collaborative Centre is a five-year national initiative, to reframe, rethink and transform the realities of ethnic inequalities in severe mental illness and multiple disadvantage. Funded by Lankelly Chase, it is a partnership between Queen Mary University of London, the University of Manchester and Words of Colour Productions.

Their collaborative approach will reach into segments of society without a voice, using the principles of creativity, co-production and ethnography. The Centre will work closely with commissioners, policymakers and politicians, as well as public service providers and citizens, to create and deliver a vision of eradicating ethnic inequalities in severe mental illness and their fundamental causes.

We partnered with WoC as part of the Communications Team to deliver a full brand strategy for this challenging brief.

Our design process took us on a journey to explore diverse outcomes, eventually refining back to a hand brushed theme developed by placing the letter ’s’ over itself.

We selected a dynamic colour palette keeping in mind the complexity of mental health, yet keeping it inspirational, light and upbeat.

Eventually the brand was rolled out on various touchpoints, with a simple brand guide document to help the team easily apply the design assets on future collateral.

• Helped launch brand and print strategy that fed into the online digital strategy.
• Brand strategy to inform marketing collateral across exhibitions, merchandise and reports.
• Brand assets into animation and digital campaigns.
• New Radicals Award 2018.