Young People’s Laureate

The Young People’s Laureate Tour was a high profile two year programme funded through Arts Council England’s Strategic Touring Fund. A series of events for young people aged 13-25 and consisted of workshops, performances and open mic opportunities in poetry, spoken word, rap and beatboxing.

Working across 10 London Libraries, each event had been put together by teams of young people working with their local library, and featured some of the UK’s best poets, rappers and beatboxers.

The aims were to:

• Engage and inspire London’s young people (aged 13-25) with poetry through the issues that affect them;
• Develop young people’s talent and skills through providing inclusive high quality artistic opportunities;
• Raise the profile and broaden the reach of libraries as hubs for young people’s creativity and artistic development;
• Build young peoples’ capacities to co-develop with libraries their own creative activities and engage with London’s wider cultural offer.

• Explored various graphic style and colour combinations.
• Researched the creative space and user ecosystems.
• Create themed boards to help communicate visual styles.

Digital strategy
Design a Visual Identity system to be used across print and digital touchpoints.

Print Strategy
Marketing collateral, Posters, Postcards, Flyers, Banners, T-shirts

• Increased the number of young people using their library as a hub for artistic and skills development through taking part igh quality artistic activity by 20%;
• Increased the number of young people visiting their library as a cultural event space as audience members by 20%;
• Increased the number of young people collaborating with libraries to produce their own creative activities and accessing London’s wider cultural offer by 20%;
• Increased the number of young people engaging with new and crowdsourced poetry content online by 10%.